The Broadleaf App Privacy Policy

Welcome to the Broadleaf App, operated by Broadleaf Urban Properties Limited, a registered company in Zambia.

We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains:

  • What data we collect
  • Why and how we use it
  • How we protect it
  • What choices and rights you have
  • How to contact us about any concerns

By using the Broadleaf App, you agree to the practices outlined in this policy. If you do not agree, please do not use the App.

1. Information We Collect

We collect personal and usage data to provide and improve our services. The data we collect falls into three main categories:

1.1 Information You Provide Directly

You provide information to us when you:

  • Register or update your user profile
  • Fill out property inquiry forms
  • Communicate with an agent through the app
  • Submit property listings (if you're a seller or agent)
  • Contact customer support

Examples of personal data you provide include:

  • Full Name
  • Phone Number
  • Email Address
  • NRC Number or Identification Number (where required)
  • Profile Photo (optional)
  • Physical Address (if included in property transactions)
  • Property Preferences (location, price range, type, etc.)
  • Chat messages with agents or customer service

1.2 Information We Collect Automatically

When you use the app, we automatically collect:

  • Device type (e.g., Android, iOS), model, and OS version
  • Mobile network provider
  • App version and usage activity
  • IP address and log files
  • Location data (if you grant permission)
  • Cookies or local storage data for app preferences

We may use analytics tools to track how users interact with the app, which helps us improve services and performance.

2. How We Use Your Information

We collect your information to deliver core services, enhance your experience, and meet legal or regulatory requirements.

Specifically, we use your data to:

  • Create and manage your account
  • Allow you to browse, search, and save property listings
  • Connect you with verified real estate agents
  • Enable direct messaging between you and an agent
  • Respond to your inquiries or requests
  • Match you with properties based on your preferences
  • Enable booking of viewings or property inspections
  • Send alerts and notifications (you can opt out)
  • Verify identity for security, anti-fraud, or legal compliance
  • Monitor app performance and user behaviour for improvements
  • Conduct internal research and statistical analysis

We only process your personal information where we have a legal basis to do so, including your consent, our legitimate interest, and/or to fulfil a contract with you.

3. Sharing Your Information

We value your trust. Broadleaf does not sell your personal information to third parties.

We may, however, share your data with:

3.1 Internal Agents and Staff

To facilitate property sales or rentals, authorized Broadleaf agents or staff may access your data to:

  • Contact you about listings
  • Follow up on inquiries
  • Assist with transactions

3.2 Third-Party Service Providers

We may engage trusted partners to help deliver services such as:

  • Hosting and infrastructure (e.g., cloud storage providers)
  • App analytics
  • Email or SMS communication services
  • Payment processing (for deposits, fees, etc.)
  • ID or NRC verification services (if required)

All providers are required to adhere to confidentiality and data protection obligations.

3.3 Legal and Regulatory Disclosures

We may disclose your data if:

  • Required by law or government regulation
  • Requested by courts, law enforcement, or regulatory bodies
  • Necessary to detect, investigate, or prevent fraud or illegal activity
  • Needed to protect the rights, property, or safety of Broadleaf, users, or others

4. How We Protect Your Data

We use strong security practices to safeguard your data, including:

  • Data encryption in transit and at rest
  • Firewalls and intrusion prevention systems
  • Two-factor authentication (where applicable)
  • Role-based access for staff and agents
  • Regular audits and system updates
However, while we take all reasonable measures, no system is completely secure. Please protect your device, and notify us immediately if you suspect unauthorized access to your account.

5. Data Retention

We retain your personal data only for as long as necessary for the purposes stated in this policy, unless a longer retention period is:

  • Required by law
  • Needed to resolve disputes or enforce our terms

If you request account deletion, we will delete or anonymize your data, except where we are legally obligated to retain certain information.

6. Your Rights & Choices

You have control over your data. Subject to applicable law, you have the right to:

  • Access: Request a copy of the personal data we hold about you
  • Correct: Request correction of any inaccurate or incomplete data
  • Delete: Request deletion of your personal data or your account
  • Restrict: Limit how we use or process your data
  • Opt Out: Disable marketing messages or location tracking
  • Complain: File a complaint with a data protection authority

You can make these requests by emailing: privacy@broadleafhomes.co.zm

7. Children's Privacy

The Broadleaf App is not intended for children under 18. We do not knowingly collect data from minors. If you believe a child has provided us with personal data, please contact us immediately — we will delete the information promptly.

8. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes:

  • We'll notify you via the app (popup or alert)
  • You will have the option to review the updated version

By continuing to use the app after changes, you agree to the revised policy.